The method I am about to let you in on would be considered thinking outside the box by most email marketers. So keep an open mind as I tell you a little about drop card marketing and how it can be used to build a very responsive email list.
I’ll be discussing what drop cards are, how they can be used to build a responsive email list, where to get them and where to find out more about drop card marketing.
Drop cards come in many forms. The vast majority are basically mini classified ads that are printed in a way to catch a person’s attention and get them to pick up the drop card and hopefully keep it or pass it on to friends.
Drop cards are usually printed on one side with a picture or other graphic design that draws attention to the card. On the reverse side a short advertisement is printed along with a call to action. The call to action can be a website, email address, telephone number or even an address.
Here is what a typical drop card looks like.
The idea of the drop card design is to get people’s attention or raise their curiosity. If you saw a card laying somewhere with an eyeball staring at you, or one that looked like a twenty dollar bill folded. What would you do? Most likely pick it up.
By far, the best type of drop card is going to be the one that actually gets picked up and saved. What I have found are drop cards resembling folded currency are the best by a long shot. They come in bill denominations of $1, $5, $10, $20 and $100. You can even find other denominations including $1000 and $10,000 bills.
Drop cards work well because they get people’s attention and get picked up. Secondly, the people finding the drop cards show them to their friends. This alone gets your message in front of more eyes than the initial person finding the drop card. People just don’t toss them out as often as they do regular business cards. A well designed drop card is usually still around months, or even years, later.
Many times the person initially finding the drop card is not interested in your offer. But, sometimes one of the people he shows the card to is interested. This person just marketed for you and did it for free.
Some people will pick up one of your currency style drop cards and get a little pissed that a joke has been played on them. If your message inside the drop card grabs their attention and interests them, that feeling of being tricked will quickly subside. Plus, they will want to trick their friends the same way they had been tricked.
Now that you know what a drop card is, let’s go over how to actually design a killer drop card.
The message you put inside the drop card in general needs to get the person’s curiosity up, cause an emotion, offer a deal or promise something better to the person that finds it.
When designing your drop card, think about what is in it for the person finding it. What benefit will he or she get for taking whatever action your drop card calls for? The better the benefit the better your response rate will be.
In the majority of cases it’s best to have only one call to action on a card. Have the URL to your squeeze page after the call to action.
Here are some examples of drop card messages to get you thinking.
Your Life Just Changed
If you already have all
the money you need!
don’t visit this website!
Looking to make extra money?
unlimited residual income
Tired of living pay check to pay check?
Call 1-800-555-1212 (recorded message giving out the url to your squeeze page)
Want To Live An Awesome Lifestyle?
Make More $$$ Money
Have More Free Time
Do What You Want, When You Want
Don’t Just Daydream About It! Find Out How At:
Whenever you leave home or your business, make sure you have plenty of drop cards with you. Keep a supply of them in your pocket, in your car’s glove box and in your briefcase or purse. You can leave drop cards almost everywhere you go. Just start leaving them around as you go about your normal daily routine.
Think about where your typical prospect or type of person you are targeting can be found. Where do they shop? Where do they hangout? Where do they go for entertainment? What types of events do they attend? What places would you most likely find them when they are not working? Your answers to these questions will be the prime locations to place and leave drop cards.
You most likely will not find drop cards at your local printer or office supply store. You will need to get them printed by a specialty printer. There are companies that specialize in just printing drop cards. These are the best to use. Be careful though, their prices vary drastically for basically the exact same quality of drop card.
My favorite drop card printing company can be found at the following link.
Want to learn more about drop card marketing? I have written a book that goes in to all the fine details about it. You can check it out at the following link.