A lead magnet is basically an irresistible bribe to get someone to subscribe to your email list. The actual lead magnet could be in electronic form or even physical form. There are many types of lead magnets.
A lead magnet is an important part of the email list opt-in process. Most people these days do not easily give out their email address unless it is for a good reason or benefits them greatly.
The entire goal of a lead magnet is to get people to subscribe to your email list. Another goal of a lead magnet is to maximize the number of targeted subscribers that join your email list.
Some of the best lead magnets are designed to solve a very specific problem. The information is designed to be consumed in a very short period of time.
Another great lead magnet would be one that offers something with tremendous perceived value. Something that would appear that it should be sold for a high price but being given away for free.
Let’s take a little time and explore a range of different types of lead magnets.
Here is a List of Popular Lead Magnet Types
Guides are usually short ebooks that give information in a step by step fashion.
A report is usually very short and covers a very specific topic. Reports can be written about almost any topic.
Case studies usually convey actual data and information on something that was tested. An example of a case study would be one written about a/b split testing two landing pages.
Cheat sheets make great lead magnets because they can show how to do a specific process in short easy steps. These are great for people that don’t want to learn all the fine details about something. They just want to exact steps to take without the fine details.
Mind maps of all types can be used as lead magnets.
Swipe files can make a good lead magnet if your target audience collects ideas for pages, email, ads and more. Swipe files save them a lot of time and can be considered very valuable.
Membership to a website is usually perceived as something with high value. Especially if it is a paid monthly membership that is being given away for free as a lead magnet.
A list of resources can make a great lead magnet. It saves the person time since he does not have to collect all the resources. Many people spend a long period of time putting together a list of resources they need. If you already have a list your target audience wants, use it as a lead magnet.
A toolkit is a combination of resources, information, guides, reports, software and more. If you are in a niche where people would benefit if they had all the initial tools they need, a toolkit can make a great lead magnet.
Many people prefer to learn by watching video. If your target audience could benefit from watching a video, produce one and use it as a lead magnet.
I have also seen marketers use a squeeze page that talks about a video. Once they subscribe they are sent to a sales page that contains the video. This works well with affiliate products that give away free quality information on the sales page.
Many people prefer listening to audio. People that have long commutes to work also like audios they can put on their mp3 players and listen to them while in transit.
Free software or even a free trial to a paid software program can be used as a lead magnet.
A discount to a product or subscription can be used as a lead magnet.
Courses of all types can make a great lead magnet. Courses delivered through a member’s area or by email work well.
Sales Page or Sales Video
I talked about this briefly before. If your target audience would benefit from a sales page or sales video, you can use that as a lead magnet.
As you can see there are many different types of lead magnets. Just think about your target audience and make the decision on what type of lead magnet you want to use. You can also use several and see which one does the best.
You can learn more about lead magnets over at List Builders Institute. They have a large online campus with a lot of resources for email marketers and solo ad sellers.
Currently they are waiving the student tuition. So go enroll now so you can have total access to their campus and resources totally free.