The easiest way to get people to opt-in to your email list is to bribe them to do it. You need to offer them something that will be of value to them in exchange for their name and email address.
Let’s discuss several bribe ideas that you can use to get people on your email list.
You could write an ebook that covers one or more aspects of your list niche. It does not have to be long. In fact it can be something as simple as an introduction to a subject.
Just keep in mind that it needs to be something someone would really want.
If you sell a larger product, why not create a smaller version of it and give that away as your bribe?
Not good at writing? You can purchase private label rights for a product that would be a good fit to your list and use that to bribe them to opt-in.
You could use it as is or re-write parts of it to make it better. Personally I would at least create a new ebook cover for the selected PLR product.
Don’t like to write? How about creating a video? You can create an introduction video or one that teaches a specific subject. You could also create a training video that shows people how to use a specific software program or script.
The one thing really nice about videos is that they are easy and quick to create.
Like to talk? You can create a mp3 audio file explaining how to do something and give that away as your bribe. Lots of people like these since they can listen to them while they drive back and forth from work.
Does an affiliate program have an informational video sales page? You can offer access to it as your bribe to get someone to opt-in to your email list.
Just set your autoresponder to send the person to your affiliate link instead of a regular thank you page. Plus you have a chance at making an affiliate commission.
Want to get your email list subscribers use to looking out for your emails? You can offer a multi part mini course and send it out over several emails. Send the first lesson as soon as they opt-in and the rest at set intervals.
Can you provide several articles, ebooks, mp3 files and video files as a bribe? How about access to a forum where like minded people can meet and have discussions? You could put this all in a membership site and offer a free membership to it for opting in to your email list.
This method also gives you another way to engage with your subscribers.
I love using discount codes as a bribe. Take one of your older products you sell and offer a discount code for 100% off the purchase of it. Then later on you can upsell them to a newer edition or version of the product.
You can offer to giveaway a paid product each week or so to a random subscriber to your email list. If the product you are giving away has a high perceived value the random drawing should attract a lot of opt-ins to your email list.
Do you sell a high dollar consultation or course? You could offer short email consultations for free as your bribe.
Would your niche be well suited for having a Facebook group? You could give access to it as your opt-in bribe. Plus, this gives you an additional way to communicate with your subscribers.
Do you sell software or scripts? You can create light versions of them and give those away as your opt-in bribe. Then continue to upsell them to the full versions.
Do you have a list of resources that people in your niche would want? You can compile that list into a PDF and give it away for free to everyone that opts in to your email list.
I have given you several ideas you can use as bribes on your opt-in squeeze page. Just pick the one that is best for you. Or come up with your own twist on one of these ideas.
You may want to experiment with several different types of bribes and see what one works best for growing your email list.