A squeeze page is a landing page designed to entice a person to subscribe to an email list. They are usually short and completely viewable without the need to scroll.
A squeeze page has one main purpose. That purpose is to get a person to enter his or her email address and opt-in to your email mailing list.
Let’s explore what actually makes a high converting squeeze page.
Here are the elements that a great squeeze page should contain.
An Irresistible Offer
A squeeze page should be designed around some type of irresistible offer. It should solve a very specific problem and only be available from you.
The irresistible offer should also be highly targeted to your email lists market.
The headline should be powerful and get the reader’s attention fast. It should be benefit loaded and form a connection with the target market. Take your best offer benefit and work it into your headline.
Make a list of all your offer’s benefits. Now take the best ones and list them using bullet points on your squeeze page.
Call to Action
Use a strong call to action above your subscription box. It should further entice to reader to subscribe today and not wait. Work in some form of scarcity if possible.
Use page design or graphics to guide the reader’s eyes to the subscription box.
A high converting squeeze page should be short and to the point. Since a readers attention span is very short, it needs to grab their attention in seconds and promise them that their problem will soon be solved.
The squeeze page is the start of the relationship building process. So keep that in mind when designing your perfect high converting squeeze page.
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